The Board of Control for Cricket in India (BCCI) has reportedly opted out of their partnership with the BCCI after the Lok Sabha and Rajya Sabha have imposed a ban on gaming & fantasy apps. The new rule came into effect after the Promotion and Regulation of Online Gaming Bill was passed.
The BCCI on Monday ended their partnership with the online gaming platform with the fantasy sports platform no longer sponsoring the Indian cricket team. The move has now left BCCI in a tricky position as they are looking for their new sponsors ahead of the Asia Cup 2025.
Meanwhile, with the passing of the Promotion and Regulation of Online Gaming Bill, not only Dream11, but other fantasy gaming platforms and betting apps have also been banned.
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BCCI Not To Partner With Such Platforms In Future - Devajit Saikia
BCCI Secretary Devajit Saikia spoke about the developments to ANI and confirmed that the board will not venture into partnerships with such organisations in the future.
"BCCI and Dream 11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill, 2025, was passed. BCCI will ensure not to indulge with any such organisations in future," he said.
Previously, a report revealed that Dream11 representatives visited the BCCI office in Mumbai and informed the CEO of their unwillingness to continue their association with the Indian team as sponsors. Dream 11 were officially contracted to be the sponsor of the Indian team from 2023-2027.
“(Representatives of) Dream11 visited the BCCI office and informed CEO Hemang Amin that they won’t be able to continue… As a result, they won’t be the team’s sponsors for the Asia Cup. The BCCI will float a new tender soon,” a BCCI official told the Indian Express.
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Story Of Dream 11
Speaking about Dream 11, the platform was found 18 years ago and was the leading platform for online gaming in the country. Several Indian cricketers like MS Dhoni, Rohit Sharma, Hardik Pandya Jasprit Bumrah have been their brand ambassadors. Since 2020, they took over the Chinese mobile company VIVO as the official sponsors of the IPL. Dream11 have been official sponsors in overseas cricket leagues as well, like the Caribbean Premier League (CPL) and and the title sponsor of Super Smash. Dream 11 has also ventured into other sports apart from cricket. They are still the official fantasy partner of the Indian Super League and are associated with the Pro Kabaddi League and the International Hockey Federation.
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